|Speaking with MCV, Grimes said, that the upcoming SOny event will be, “Important for the industry”, but added, “Whatever gets announced on February 20, the majority of UK consumers won’t know.”
He continued, “Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox. The announcement is important for the industry, but it is also important to remember who is buying right now.
Exerting caution over looking too far into the future – and forgetting about current consumers as a result – Grimes added, “What has got us to where we are today is not going to be what gets us through the next ten years. Now we’ve also got to start from scratch when thinking about the future. Driving creativity, whether around marketing, retail or new business models, is key for us.”