Riot Games, Telltale Games, and Microsoft among others in the running for Best in Video Game Marketing at Game Connection America 2013.
Game Connection and [a]list, a knowledge sharing division of Ayzenberg Group aimed at entertainment marketers, have announced the nominees for their Marketing Awards, which will honor the best the video game marketing industry has to offer in areas spanning digital, print, mobile and public relations campaigns. The list of awards to be presented can be found here. Winners will be announced at an awards ceremony on March 25, 2013, held from 4:30 to 5:30 pm at San Francisco’s Sir Francis Drake Hotel.
Here the list of the finalists who will get a chance to take home the winning title in the following categories:
Best Broadcast Campaign
- Telltale Games with The Walking Dead
- ichi for THQ with Metro: Last Light
- TAKEOFF CSH for Ubisoft with Assassin’s Creed III Official Animus Trailer
Best Digital Campaign
- Riot Games with League of Legends splash screens
- TBWA/Gamelab for McDonald’s China with Angry Birds Magic in McDonald’s
- Ayzenberg Group for KIXEYE with KIXEYE’s Website
Best Experiential Campaign
- Ideactif agency for Ubisoft with the Rocksmith tour
- Microsoft with Halo 4 Liechtenstein launch event
- iam8bit for Bethesda Softworks with Dishonored “Boyle Party”
Best Mobile Campaign
- Fishlabs Entertainment for The Coca-Cola Company with Fanta Fruit Slam
- Matmi for Warwick Davis with PocketWarwick
- Midnight Oil Creative for Square Enix with Tomb Raider Scavenger Hunt
Best PR Campaign
- Neology/The Redner Group for Oculus VR with Oculus Rift launch campaign
- Midnight Oil Creative for Ubisoft with Far Cry 3
- Crytek Istanbul with Crytek Istanbul press launch event
- AppAsia for Korea Mobile Internet Business Association with the Mobile App Global Challenge
Best Print Campaign
- Microsoft with Halo 4 E3 OOH
- Ayzenberg Group for Warner Bros. with Guardians of Middle Earth E3 posters
- Ayzenberg Group for Microsoft with Contre Jour pop-up press kit
Best Social Media Campaign
- Sandbox Strategies for Activision with Activision’s Family Game Summit
- Microsoft with Halo 4 Soundtrack DJ and Fan Remix program
- Nemesys Games with Pursued: Street View game campaign
The nominees for [a]list daily’s special marketing awards include:
Best Original Content Campaign
- Armed Mind for Activision Blizzard with Call of Duty: Black Ops II “Rightful King” Kindle short story
- Secret Power for Square Enix with Hitman Trilogy artwork
- Microsoft with Halo 4: Forward Unto Dawn
Best Overall Marketing Campaign
- Telltale Games with The Walking Dead
- Microsoft with Halo 4
- Midnight Oil Creative for Activision with Skylanders Giants
